Joining Forces Naturally
Miraz Nordic, founded in 2011, has since the beginning had the mission to make Nordic lifestyle with a sustainable agenda enjoyable. With Miraz you can benefit of the most interesting, uprising and effective wellness and beauty brands.
In total, we are a team of 28 passionate and dedicated people working with a strong strategic focus on sustainable growth. Our business model is characterized by the greatest success being achieved through collaboration, proximity and transparency. One can go fast alone or far together. For us, the choice has always been clear. Collaboration is our second nature.
Once upon a time, in the heart of Finland, two founding stories began to intertwine. United by a connection to nature, these stories shared a steady vision to make a positive impact on the world.
In 2011 Mirja Tyynysniemi, an accomplished export manager on the food industry, embarked on a journey of self-reinvention. She decided to create herself a new career – and a pioneering distribution business from the ground up. Little did we know that this courageous move would outgrow her garage in no time.
As Mirja’s vison took flight and the demand for natural cosmetics peaked, Mirja’s daughter Tiia Tyynysniemi and her brother Timo Tyynysniemi jumped onboard as a natural result.
Meanwhile in the very same city, a trio of friends, Taneli Jaakonsaari, Jyri Linna, and Niko Nieminen were also making their mark. Driven by a strong dedication to create a sustainable distribution company with purpose, they were laying the groundwork on their own venture. Much like Mirja’s family, they were capitalizing on a very promising start in the rapidly growing market.
Our two companies kept crossing paths in the middle of the bustling ambiance of industry fairs and events. One encounter at a time, it soon became clear that our values and missions were on the same wavelength. One day it dawned on us; we could go fast alone or far together. The choice was clear.
Joining forces and uniting our strengths, our two companies embraced a vital blueprint we’ve treasured ever since: collaboration. For us, collaboration isn’t just a principle; it’s a driving force that ignites impact and inspires change. Together, we push boundaries and cultivate innovation – creating the advantage we wholeheartedly share with our every client.
From our modest garage origins to Finland’s leading distributor of sustainable brands, we stand tall in our commitment. Our story is one of resilient growth and the power of collaboration.
As we firmly move towards leadership in the Nordics, we extend the same invitation to you – to go fast alone or far together. Our path isn’t about self-praise. It’s a reflection of our dedicated team of 28 people in Finland and Sweden, and all the remarkable brands we’re proudly partnering with.
Our gratitude extends to both our clients and the environment. Without their role, our mission would lack purpose. As we stride forward, we warmly welcome you to join our narrative – a narrative marked by meaningful success and commitment to sustainable change.
The victorious expansion of sustainable industries is not only evident, but luckily, also inevitable. We’re witnessing a profound transformation in consumer behaviour and the very fabric of our world. With our partners, we’re tapping into this momentum.
With endless possibilities ahead, our vision is to be the leading sustainable distributor across the Nordic countries. We strive to be the ideal partner for our clients, and also a captivating employer – offering influential vantage point that accelerates progress on this beautiful, thriving, and winning industry.
Once upon a time, in the heart of Finland, two founding stories began to intertwine. United by a connection to nature, these stories shared a steady vision to make a positive impact on the world.
In 2011 Mirja Tyynysniemi, an accomplished export manager on the food industry, embarked on a journey of self-reinvention. She decided to create herself a new career – and a pioneering distribution business from the ground up. Little did we know that this courageous move would outgrow her garage in no time.
As Mirja’s vison took flight and the demand for natural cosmetics peaked, Mirja’s daughter Tiia Tyynysniemi and her brother Timo Tyynysniemi jumped onboard as a natural result.
Meanwhile in the very same city, a trio of friends, Taneli Jaakonsaari, Jyri Linna, and Niko Nieminen were also making their mark. Driven by a strong dedication to create a sustainable distribution company with purpose, they were laying the groundwork on their own venture. Much like Mirja’s family, they were capitalizing on a very promising start in the rapidly growing market.
Our two companies kept crossing paths in the middle of the bustling ambiance of industry fairs and events. One encounter at a time, it soon became clear that our values and missions were on the same wavelength. One day it dawned on us; we could go fast alone or far together. The choice was clear.
Joining forces and uniting our strengths, our two companies embraced a vital blueprint we’ve treasured ever since: collaboration. For us, collaboration isn’t just a principle; it’s a driving force that ignites impact and inspires change. Together, we push boundaries and cultivate innovation – creating the advantage we wholeheartedly share with our every client.
From our modest garage origins to Finland’s leading distributor of sustainable brands, we stand tall in our commitment. Our story is one of resilient growth and the power of collaboration.
As we firmly move towards leadership in the Nordics, we extend the same invitation to you – to go fast alone or far together. Our path isn’t about self-praise. It’s a reflection of our dedicated team of 28 people in Finland and Sweden, and all the remarkable brands we’re proudly partnering with.
Our gratitude extends to both our clients and the environment. Without their role, our mission would lack purpose. As we stride forward, we warmly welcome you to join our narrative – a narrative marked by meaningful success and commitment to sustainable change.
The victorious expansion of sustainable industries is not only evident, but luckily, also inevitable. We’re witnessing a profound transformation in consumer behaviour and the very fabric of our world. With our partners, we’re tapping into this momentum.
With endless possibilities ahead, our vision is to be the leading sustainable distributor across the Nordic countries. We strive to be the ideal partner for our clients, and also a captivating employer – offering influential vantage point that accelerates progress on this beautiful, thriving, and winning industry.
