JOIK brand was born in 2005, in Estonia. In 15 years one woman’s dream has blossomed into an internationally recognized brand with a wide and trusted product range.

JOIK is constantly inspired by the magnificent Estonian nature. The products are a combination of the best natural ingredients, modern science, design and Nordic skin care traditions. The company's main values are being efficient and honest, natural and caring for nature and creating emotions. They make sure that their products are effective and do what they promise, because honesty is always beautiful. JOIK's mission is to offer everyone a wonderful moment in their day to enjoy a beautiful product with a great scent, knowing that both your skin and our environment are thankful.

JOIK is divided into two brands: JOIK Organic range holds face and body care products certified according to COSMOS standard by EcoCert. JOIK Home & spa range holds a wide selection of scented soy wax candles in captivating colors, fragrance diffucers, fragrant room sprays and scented wooden beads that provide a touch of well-being in the midst of everyday life.